On the other hand, Trademe has never managed to penetrate markets outside New Zealand with any of its products, which limits its value.
Xero, however, has massive potential for growth, because it's international.
Xero, however, has massive potential for growth, because it's international.
I don't understand why that is necessarily a bad thing. If someone is looking to make a shit ton of money, have a chance to monopolize or dominate the international market, then yes, that makes sense. But if you're happy and content serving nationally, and so are your customers, I really don't see why someone would want to expand internationally.
2) The internet may scale worldwide, by that doesn't mean any service can do so while maintaining that value per user. Hell, it may not scale beyond a neighborhood, let alone a country.