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You're right that third-party trackers aren't that reliable, and I do my own log analytics for the easy/important stuff, but I'm not about to roll my own New Relic.

This also seems bad for early-stage startups, where developer time is severely limited.

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Early stage startups could simply skip all the analytics and do more qualitative UX research with smaller numbers of people they actually interact with in a human way and use large stats for things that actually matter like sales and revenue etc.

The whole idea that you need all the analytics is at least overblown and suffers from the streetlight effect. https://en.wikipedia.org/wiki/Streetlight_effect

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