I suspect the primary problem is not the partial autonomous technology, but the marketing which is convincing people they can trust it. Nobody ever told you your cruise control means you don't have to pay attention, so very few[1] incidents happen due to misuse of it.
First and foremost, Tesla should never have been allowed to release "Autopilot" being called that. From the very name it provides a false impression of what it can do.
[1]I know you can find one. Humans are remarkably stupid.