This approach gives them the latest, most energy efficient chips at a low cost since they then get sold.
Obviously, they could optimize the mine-to-sale ratio dynamically as mining-profits and chip-prices change.
The non-cynical answer is that setting up gigawatts of data centers is not trivial and not Bitmain's core competency. Also, selling the hardware upfront locks in the profit even if the price of Bitcoin later crashes.
https://www.investopedia.com/news/who-jihan-wu-and-does-he-b...
Do you have any more recent numbers that tell a different story?
I’m not going to buy BTC (or whatever) from that system, therefore the owners take no cash from it. Yeah they have all the BTC, but so what?
Everyone loses. What am I missing?
I am speculating and don't know for sure.
Now I'm not actually sure if they produce enough for that to be relevant. But my understanding is they dominate the asic market and asics are the only thing that are profitable for mining bitcoin. It could be if they didn't sell and mined themselves they would have enough mining share to cause people to lose faith in the currency and crash the market.
Shorts? Conventional wisdom states that a 51% attack would destroy the very same value it would misappropriate, but when you can bet real money on BTC crumbling you get an entirely different playing field. Still very unlikely as everybody with that kind of hashrate is already rewarded far too handsomely, but if someone ever offers shorts on one of the smaller altcoins, I'd almost expect someone to state an at least cost-neutral attack just for kicks.
Plus if they have significant BTC reserves (I believe they do) then selling mining equipment strengthens the BTC network and improves the value, maybe, of their current holdings.
So to answer your question... they do mine their own hardware, and a lot of it.