Yes, sellers (or renters) of storage can make money. Sure.
I'm saying that the creator of the protocol won't.
The creator of the protocol makes money because they issue 20% of all tokens to themselves, and then wait until later to sell it (once the token is in high demand).
I don't see how that works either. People know that 20% is out there just waiting to move the market so that has to have an impact on spot prices which either means that buyers or sellers of storage (or both) are getting a bad deal. Again, why would they do this?