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This is a horrible idea in general, but very good for facebook.

Facebook users will be in even greater echo-chamber re-assuring their world-views therefore they will be more engaged with the website, and this is all FB cares about.

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Here's my theory, and I think it's quite obvious: Zuckerberg, as someone with a reported $74B in net worth[0], is actually a Republican, and strongly supports Trump and is pushing for his reelection. All the apologizes and damage control is just virtue-signalling to appease the entertainment industry (by which I include the news industry), which relies on and trusts Facebook for their very existence.

[0] https://www.forbes.com/profile/mark-zuckerberg/

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