Apparently there aren't many jobs... but there is some tourism and I guess if you are born there you might stick around?
http://www.amusingplanet.com/2012/05/oymyakon-coldest-inhabi...
http://www.amusingplanet.com/2012/05/oymyakon-coldest-inhabi...
> Cars cannot be started without lighting a bonfire beneath the fuel tank.
Not under fuel tank, I think, unless diesel fueled. But definitely under crankcase. And not "bonfire", I think. More like hot coals. I used to do that, living in places where -40 C wasn't uncommon.