Amazon’s surveillance-powered no-checkout convenience store
techcrunch.com
techcrunch.com
If a sensor fails, presumably Amazon is going to lose track of, or at least, lose accuracy in tracking of, some product. The cameras aren't a foolproof backup for this (since, if they were, why bother with the complexity and expense of weight sensors at all?) To me it suggests that these stores are going to need a hell of a lot of maintenance.
It's the more human element that'll be interesting to me - you see people pick something up and put it back in the wrong place all of the time. Just think about the poor staffer who'll get the "item in the wrong place" ping through their headset every 30 seconds. Am assuming Amazon will use skeleton crews to run these, so they'll be rushed just picking up the pieces (quite literally).
My thoughts exactly. What's the point of all this? What is the problem that they're trying to solve?
Also, the monitoring done in that kind of store is very different from security monitoring systems we have today, because it knows who it's watching. The fact that it doesn't use facial recognition is pointless since it has your identity and account # the minute you enter the store.
It can study you: not just what you buy, but how you think.
I'm also curious if it would work with how I shop. Usually in small supermarkets I put my bag or trolley in one corner of the shop and bring products back to it. It's maybe a little inefficient but it lets me walk unencumbered. Would it know my bag is mine?
Existing stores could catch up a lot by improving the self checkout experience. Perhaps add a super-express method for single items with e-receipt only.
Economy of scale will also help reduce worker costs.
(Supposedly this view is combined with basic income or something)
Heh. If you think that bullshit, politics, bullying or discrimination can't exist in a cashier job, then you're very very mistaken.
These things happen in workplaces, not industries.
Anecdotal bit: Years ago I did programming/etc for a rent-a-cop agency. We had thousands of uniformed security people working across the country both armed and unarmed. Since I had responsibility for ensuring payroll runs were completed to include termination pay; some states required 48hr pay; I was initially appalled at the hourly rates some had.
Well after talking with more than a few; our local office was in the same building and we had one guard on hand for escorting women to and from the parking deck; I came to find out more than a few enjoyed the work. One even commented "I get to sit behind a desk all day and get paid" and students who did work got to study.
In France we have these manual scanners that you can carry around the supermarket and scan items as you put them in your bag. Then when you exit the store, semi-randomly an employee will rescan part of your items, or all of them (it happens more often if you often forget to scan things - which can happen, but it can also be wilful shoplifting of course). Then you pay and the gate opens.
Most of the time it does take about 30 seconds, also you don't have to get your stuff out of your bag and you know all along how much you're going to pay.
I think I haven't used the regular lines for years.
And this latter has an interesting side effect.
At the time these readers were introduced the "message" to the public was "your convenience, faster checkout" (while actually the reason was "let us reduce the number of cashiers").
What was soon found out was that the "poor man's average shopping" was raised by some 10-15%.
Imagine you go to the supermarket and you only have in your pocket a single 50 Euro (or 50 dollars) note.
You put things in your basket making a mental calculation of the total amount in order to avoid, when you checkout, if the total is more than 50, to have to leave some item (and also to avoid the "social shame").
With the new method, where you can see your progressive total, that kind of shopping has raised from 42-45 to 48-50, i.e. people use "all they have" without risking to "look bad".
It is not hypothetical, it is a peculiar - but not so uncommon - man/woman with a limited amount of money in his/her hands (and of course no credit card or similar), the single 50 in the example (but it could be 20 or 100) banknote.
He/she is willing to spend the whole amount of money, but before didn't because he/she was afraid to be seen as having only that given limited amount of money and by making approximate mental calculation tended to undereestimate (or if you prefer preferred to be on the safe side).
With the barcode reader he/she can spend the whole amount of money he/she has available with no risk of appearing (to the cashier, to the people in queue) as "poor".
The poiont is not that with the new system this kind of "poor" people overspend, rather it is that before it underspent.
As long as there's nobody in the queue, and the "scannette" (yes, that's how they're called) still has enough battery, and you haven't tried to buy razor-blades which require a manual action from an attendant to remove the theft-protection device, and the granny in front of you isn't trying to pay with coins.
The manual action doesn't take long because the attendant has little to do, and I don't use the lane where you can pay with cash, but the many others that only take a credit card.
- Cashiers do not pack for you. (Most other countries, they will bag as they go. Groceries are plonked on the other side. - ..which means that the cashier cannot / will not progress with another client until the previous person has packed their stuff. This can take.. a .. long .. time. - You can still pay via cheque in a supermarket. This requires cutting the cheque, manually sighting two pieces of ID, scanning the cheque, processing the payment. The little scanner devices take.. 30 seconds to do a scan. - Stores are horribly understaffed. They constantly have 20% less people that they should.
So you move to the self-checkout machines, that constantly error if you place an item too quickly / slowly / on top of another item.
There are definitely pain-points to solve in this area.
Removing check-out times from my Saturday morning shopping routine - which, as it includes hitting three stores for the various best deals and exclusive products my household prefers, guarantees a wait of 20+ mins in at least one of the shops - would probably give me back 40-60 minutes in total.
That’s a /lot/ more than 30s.
Lines at my local Safeway are always really long. Yesterday I went in for a single item and there was no express checkout lane open. It took seconds to find the item, but 15 minutes to check out.
All stores are already equipped with security cameras to prevent theft. When you're in someone's shop, you don't have an expectation of privacy. Amazon merely took it one more step and made it easier for you to checkout.
Yes and ignoring the fact that we're baking in surveillance to almost every aspect of our life is a problem society needs to address
In just a few short years, people who have never known life without the patriot act or the fear and anxiety of walking into an airport unmolested will be voting.
I agree with you in principal. But I'm far less hopeful that meaningful solutions will come. After all, it's not been them that has enacted these secret courts, fisa, patriot act, ndaa, weaponizing govt ( irs, fbi, dhs, ...), that's been their role models, us. All in the name of safety.
I am personally a huge fan of privacy as a right. But, like free speech, it's not necessarily practical or desirable for it to be an absolute right. There's a line to be drawn in the sand, and it's purely subjective.
The bottom line is, with the current way we draw the lines, there's practically no expectation of privacy in a store. You could be filmed. End of story. You can also be filmed at work, which I feel is a lot less comfortable, but still understandable.
I think a lot of the problem is coming down to people's fear of what this could be used for, but we can't just stop making new things because the systems will be abused and subverted by bad actors. We need regulations that adapt faster to these problems. Regulations are already lagging hard on internet privacy, AI, etc. and it will continue to be far behind if something isn't done.
There's no doubt that technology can be bad. Frankly, I don't think web browsers should execute arbitrary code for every page you visit. But for every new technology, there's usually just as many ways it could be used for evil as it is for good. Your privacy in the modern age could be dramatically improved if there was no such thing as a digital camera, but that doesn't mean a world without it would be better. Cameras were not required to have horrible corruption, bad actors, or evil corporations; all of those existed long before. Technology, on the other hand, illuminated these issues to the everyday person.
If there's anything I want society to be addressing, it's how we're letting companies collect untold amounts of private information, sell it, use it in algorithms to try to manipulate society, and very often, accidentally allowing their entire databases to leak. All in the name of targeted advertising? The free lunch of unfettered, irresponsible data collection needs to end. Strictly regulating how devices can transmit and collect data could help a lot with almost every case that was mentioned, including Amazon's new stores, self-driving cars, and targeted ads.
This is a kind of historical revisionism that I don't like that inflates the self-importance of the now merely because we don't know how things will turn out in the future.
During the founding of the United States, privacy was very much a central issue. In fact, the Third (third!) Amendment to the Constitution was to prevent the invasion of privacy by an armed soldier of the government literally being imposed on a family's residence, and Fourth Amendment protected a person's privacy against unreasonable search and seizure.
Yes computers are a novel twist, but to suppose no one back then "really understood what privacy means" I find to be a form of ignorance bordering on historical condescension.
Yes, it is a surveillance powered store. That’s what it literally is. Just like Alexa and Google Home are literal always-on listening devices in your home.
Edit: A bit more context in case someone misunderstands. New technology can improve one’s life exponentially. But it is simulataneously capable of exacting great harm.
And it isn’t necessarily agenda-driven by TechCrunch. As you said, they are ads/analytics based. So it follows that they will produce content that gets maximum eyeballs.
They're only a silent, over-the-net firmware update away from having always-on capabilities, though.
EDIT: To explicitly state it. It handles that. It has a "vritual cart" as you pick things up and put them back.
Disclosure: I work for Amazon but have no affiliation with the Amazon Go program.
When I get outside I think to myself, this guy probably does that to every single customer for at least 8 hrs a day. For how much reward? Then I think a little about automation, eat my donut, and head to work.
With a largely automated shop, we lose out on human contact, but then the same applies with online shopping too. On the other hand, I think we'll eventually recall those crazy days where there were checkout operators tallying products. Already when I visit the States, I find it bizarre when there is second person bagging products! The first time I went to China (1991), the department store checkout operators used an abacus to sum sales. Even when they had a cash register, they used it purely for the cash drawer and still favoured the abacus!
Eventually, I think the majority of people will actually not actively make purchasing decisions in entire categories. Choosing and shopping yourself will be a premium thing. In the future, I can see a large swathe of people taking cheaper subscriptions whereby they are delivered products decided by algorithm.
It also knows the weight of the container after the customer takes some, so it's not too hard to figure out how much was taken.
There will be exceptions where this is not the case (e.g. grain accidentally spills), but it will work 99.9% of the time, and then as the article mentions, for the other times there will be an attendant to sort out any issues.
I also can't help but think that they just put those employees there for PR reasons. No matter how Amazon tries to spin it, a majority of jobs will be lost. Maybe that's inevitable, but then we should face it instead of pretending you can just put them somewhere else in your automated store.
I wonder why they didn't put cameras in the shopping basket instead. At least then it would always have a clear view of items going in and out.
There are better places to steal from than those with massive numbers of cameras pointed at you from all directions.
That said, several articles have mentioned Amazon intentionally is NOT using facial recognition as part of the tech.
I'm sure they've tested extensively but how are they getting around the issues I mentioned? It feels that even for a human with slow motion cameras it would be hard to 100% track what they're claiming. For example, picture a customer very close to the shelves taking two sandwich items with one hand and dropping them into a bag where the items are getting occluded by each other and the customer's body.
I live in South Australia and since plastic bags were banned from being provided free in stores, the vast majority of people BYO reusable shopping bags. A slim minority buy store-branded plastic bags (15c each), usually when they've forgotten to BYO. It very quickly becomes the default and any complaints dry up.
Recently was watching a Western movie where a person goes into a shop. The goods are all behind the counter. The person points out what they want, the clerk retrieves it.
Big vending machines with phone interface possibly. Maybe a full shelf as shown in photo behind wire or glass and a robotic arm like the ones seen in Amazon warehouses. That way people can kick the screen and curse when the robotic arm fails to deliver the correct good and no clerks are harmed in the process.
Isn't this a bit small for a store? The tiny 2 bedroom apartment I live in is 1400sqft.
I always assumed European countries with their lower population densities would be inclined towards larger living spaces than us. Seems like that may not be generally true.
We live in 70m² and find it decently sized. And I work remotely so I'm in it all day long. We pay 800€/month, it would be much higher if we were closer to a city center.
We have a bedroom and a study, even two small bathrooms. It does have a backyard that is not counted I in the size. Most people I know live in similarly sized apartments.
America. I wouldn't call it "tiny" exactly, but it's on the small side. 80 m^2 for 4 people, though, is cramped by American standards.
It boggles the mind.
You seem to have the impression that no checkout == no employees. This is not the case.
And weren't the monitors just for the press event? Wasn't clear to me.
Or... they have a security team who monitors cameras and have loss prevention specialists roaming the store. Depends on how you want to spin the wording.
You're allowed to put up surveillance cameras and record things, but if you actually want to check the recordings, then there's requirements. The exact requirements probably differ between countries, but I imagine you need at least a well-founded belief that you've been robbed in all of them.
And even just for that use-case, you need to put up signs that make it evident that customers are being surveilled.
For something like this Amazon Go store, you'd probably need people to sign a disclaimer to ensure that they've understood what they're getting themselves into. And you might have to allow an opt-out clause, so that people can choose to not be surveilled and then check out normally.
That last part isn't yet in EU law, I don't think, but with the upcoming General Data Protection Regulation (25th May) it is, or at least it's going to be hard to argue that you don't have to allow opt-out.
The relevant part of the regulation is section 4 in this: https://gdpr-info.eu/art-7-gdpr/
Why wouldn't it be shoplifting here if it is at any other store? If the cashiers and loss prevention officers don't notice you walking out with merchandise in your pocket, is it somehow worse because their eyes and brains are made of flesh instead of plastic and metal?
Worse than a conventional store?
Stores only work right now because most people are honest. AI powered cameras watching you all the time is not going to make shoplifting easier.
Edit: Other commenters state the sq ft of the store is closer to 1800, still very controllable.
1) They can have people review recordings for items that the system is less than sure of and charge the customer accordingly.
2) They could ban customers from the store if they determine that the customer seems to be attempting to subvert the system.
Customers already steal things from stores. In this case, the fact that you have to tap-in makes it a lot less of an anonymous shopping experience which would likely deter people from trying to cheat the system. If people are trying to cheat the system, it seems relatively easy to ban them (compared to a conventional store).
Amazon doesn't need to solve everything. Today, if you claim that you didn't receive a delivered package, what does Amazon do? I'm guessing that they just send another. However, I'd also guess that there's some trigger noting, "this person seems to have way more packages stolen than we'd expect". At that point, you can take action like requiring signatures or shipping to an Amazon locker.
Similarly, Amazon will accept a certain amount of loss combined with the ability to note over time what is going on. The automated system may not be perfect, but presumably humans can review recordings.
Ultimately, the only difference between current retail and this is the assumed intent. If someone walks out of a normal store without checking out an item, it's assumed that they intended to steal it. If someone walks out of an Amazon Go without paying, you assume they intended to pay and the system failed. However, if someone is putting their back to goods and picking them up from behind, that's pretty suspicious looking.
It seems like Amazon's surveillance is meant to capture way more than typical retail and that should allow them to find bad actors easier, even if it requires a little human review.
On shelves?
On app screen?
And are the same for each customer?
[1] https://www.youtube.com/watch?v=4vIt0lTcqaw [2] https://youtu.be/l7DLmBYk6c8
What happens if I do that in an Amazon Go shop?