You make a very good point.
Over the years, I learnt that almost nobody except the developer and maybe one or two peer-developers cares about good quality code. The management just wants to ship services/products. They don't care how good the code is. All they care is that they can meet their deadlines. Of course, good quality code can increase the chance of meeting deadlines, but working long hours can also increase the chance of meeting deadlines. Management does not understand code, but they understand working long hours.
If I ignore this and still care enough to write good quality code, in nearly all projects, I am not going to be the only one to work on the code. There is going to be a time, when someone else has to work on the code (because responsibilities change, or because I am busy with some other project). As per my anecdata, the number of people who do not care about code quality far exceeds those who do. So this new person would most likely start developing his features on the existing clean code in a chaotic manner without sufficient thought or design. So any carefully written code also tends to become ugly in the long term.
In many cases, you know that you yourself would move out the project/organization to another project/organization in a year or so, and the code would become ugly in the long term no matter what you do, so why bother writing good code in the first place!
It is very disappointing to me that the field of programming and software development that I once used to love so much out of passion has turned out to be such a commercial, artless, and dispassionate field. How do you retain your motivation to be a good developer in such a situation?