As I have said in an other comment on this thread, the idea is that the city's name is easily discoverable.
You can discover it by highlighting the text, clicking at the button at the bottom of the article, and by following the Wikipedia links in the first paragraph.
I highly doubt that this decision could be upheld in the court. If they want to sue me, I'm ready to "pay for the damage caused" and face legal consequences. Casual Facebook users that are administering Facebook's pages are probably not ready to face the same consequences.
And, since this is my blog, the only third party that could remove the mentions of the name without my consent is my hosting provider (arguably better protection than Facebook offers), but if they do so, I will put on a server on the Raspberry Pi and continue with the distribution.
Stay safe and well!
I was the first local to talk about certain government entities in Bosnia & Herzegovina buying FinFisher software. I was the first to talk about the government testing Hacking Team software as well. Later on, I've worked on Panama Papers. And now, I wrote this.
I am also far from laying low, as I have been a guest in two TV shows talking about my line of interest in the last two years (one for the local TV station in <REDACTED>, one on Al Jazeera Balkans, that aired to the entire country + Serbia and Croatia), and asked some tricky questions to the government representatives multiple times in open panels.
The point that I'm trying to make is that I'm pretty sure I've pissed off some part of the country's government multiple (if not dozens of) times. And while I do take a higher level of precaution compared to the average Joe (VPNs, Tor, Signal etc.), I have so far not received any legal complaint, nor have I ever felt threatened.
But okay, so implicitly you're suggesting OP has widened the scope, because it seems like a FB page being monetised could be considered a "product name", and therefore article 7 does apply, and this is the basis of the legal threat. That being so, where does the demand for money come in? Is that the cost of being granted to use the name? And what exactly is stopping the city from going after things not covered by article 7?
Any law is that vague and wide-reaching has the potential to be abused, and this is no different. Better to clarify it sooner rather than later.
Having said that, there is recent precedent where FB differentially enforces foreign laws, apparently for their own political/financial reasons.
For example, Palestinian political speech about Israeal is subject to much harsher censorship rules than Israeli speech about Palestine.
So, this case really boils down to how much FB values its political/financial ties to the city of Sarajevo.
This Decision fails to define any terms of usage of coat of arms and name for natural persons. Natural persons are only mentioned in Articles 21 in 22, stating the penalties for the usage of name and/or coat of arms without a proper approval from the city government.
Again, not a lawyer, but in my view anything except the usage of name Sarajevo and its coat of arms in the names of legal entities and their products, stamps and logos is outside of scope this Decision. Purely speculating, but perhaps somebody from the city government decided it is time to optimise a revenue stream, which is now 12 years old (the Decision was published in 2006). If they continue harassing people on the Internet, there is going to be more of a coordinated backlash and sooner or later they will have to amend the Decision.