A smartphone retrospective
marco.org
marco.org
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It needs to be pointed out that the Treo/Blackberry form factor was not the only one - or even the dominant one, globally - before 2007.
The all-touchscreen phone was pioneered by Ericsson starting in 2000...
Ericsson R380: http://www.geek.com/hwswrev/pda/ericr380/index.htm
Sony Ericsson P900: http://www.gsmarena.com/sony_ericsson_p900-544.php
Nokia has been making "micro-laptop" style smartphones since 1996: http://en.wikipedia.org/wiki/Nokia_Communicator
The standard phone keypad is still the world's best-selling smartphone form factor since 2002: http://en.wikipedia.org/wiki/Nokia_7650
A company called MyOrigo introduced a buttonless touchscreen smartphone with accelerometer controls in 2003: http://www.mobileburn.com/review.jsp?Id=547
IMHO, these devices ought to have a place in any smartphone retrospective.
Look at the current market?
You want to bash Apple, feel free: there's hundred of reasons to. But at least give credit where credit is due. The Apple iPhone did revolutionise an industry, and a LOT of tech "experts" and geeks said it was going to fail and it was a toy. Now it's just "one of many".
I was just trying to say that a "smartphone retrospective" ought to include some more information than merely: "Well, we had the Treo, and then 2007 happened."
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Btw, do you notice that your "it didn't exist before, and people said it wouldn't work" line of argument applies equally well to the devices I mentioned...
1996 / Nokia: "Who wants a small laptop crammed inside a phone?"
2000 / Ericsson: "A phone needs real hardware keys. This touchscreen stuff won't work."
2003 / MyOrigo: "Sensors on a phone? That's useless."
Are these innovations worthless?
However a few things to say. The Nokia messenger was imho awesome, but it did not caught on, and eventually Nokia itself killed it (only to revive it many years later).
I thought the Ericsson P800 (correct?) was great, and I still do. However I also think it's representative of part of the problem too: Ericsson didn't feel like losing anything, they crammed it with everything imaginable. It had a touchscreen (for a stylus) but you could use it with a keyboard. Why? It didn't seem like they believed it that much. Sure, you may say the problem was that the OS at the time could not allow you to do everything with a stylus, but then the question is: why didn't Ericson worked on that? They had control of the whole system!
MyOrigo, I admit I never heard of it.
So yes, apologise and I never meant to say that Apple is some kind of genius of the tech world, and that nobody else innovate: there's a lot others too, and there are a lot of problems with Apple products too.
But I think Apple has a tendency to play harder, to really take a bet. For the iPhone (as before the iPod) they shopped around for just the right piece of tech, often discovering some small startup nobody had heard of until then. Maybe they would change the interface (like the clickwheel). They would get a whole software stack on top of it, just tuned for that specific product. They would spend ages polishing it, and most importantly if they think a technology is better, they would have no problem neglecting any alternative.
Think back at other companies. Why they don't do that? I would imagine if Ericsson found risky to add a touchscreen, the idea of spending many years perfecting such a phone, creating the right OS, using the right tech, removing some stuff... just maybe to release it 3 years later after spending a _lot_ of money, and finding they failed would be a huge loss.
Apple seems to take these bets (and to be honest sometimes they lose too). I think that's why the iPhone was really much more of a discontinuity than previous smartphones.
http://images.smh.com.au/ftsmh/ffximage/2009/06/04/palmpre4_...
http://www.digitaltrends.com/wp-content/uploads/2010/08/550-...
And he could have used the popular Droid or Droid 2 instead of the Evo, which has the keyboard sliding horizontally:
http://i.afterdawn.com/storage/pictures/verizon-droid-4.jpg
A similar take is Nokia's high-end phone that looks more like a MacBook Pro than an iPhone.
http://www.cultofmac.com/nokias-n9-smartphone-wants-to-be-a-...
He's also scaled the phone images to hide their size differences (between each other, and compared with the iPhone) for some reason.
Are you touching the screen with it? If so, it's a touch screen.
So no one will buy a netbook in 3 years? Apple fanbois are just ridiculous.
http://www.mobiletechreview.com/cingular-8125.htm
Aside from a few extra buttons it looks pretty similar to today's iPhone, and very similar to Android and WP7 phones. Apple certainly did a great job of refining all the elements and introducing capacitive touch screens, but to suggest they invented the form factor is just bullshit.
"the display automatically switches to landscape orientation (it takes about 2 seconds to do so)"
In many cases Apple isn't about innovation so much as doing things well. Reminds me of this video:
http://www.mobileinc.co.uk/2010/03/nokia-n97-promotional-vid...
starting with the PalmPilot a decade before the iPhone
Why not to start with Apple Newton, a few years before Palm Pilot?
But neither of these was a smartphone, so your point is?And, as the article's author point out, none anyone else had built previously sans keyboard achieved the mass market appeal that the iTouch, iPhone or iPad has.
The stylus was used for tiny controls, the basics like dialing were usable by finger.
From the 1996 (when the first PalmOS device came out) to 2003, they sold over 30.1 million PalmOS devices, of which 22 millions from the company itself (the rest from clones). [1]
In comparison Apple released the first iOS device in 2007. Two years later (at the 2009 WWDC) they announced over 40 millions iOS devices. In fact _just_ in 2009 Apple sold over 42 million such devices.
That should give a bit of a scale.
[1] http://www.nicholson.com/rhn/palmfaq.txt
[2] http://theappleblog.com/2010/01/28/ipod-touch-now-outselling...
#1 Marco never said "Before Apple all smartphones looked like Blackberrys" He just said before iPhone all the smartphones were "often frustrating and with serious shortcomings and design flaws."
#2 He never said "no one will buy a netbook in 3 years" but instead asked- "How do you think the subcompact, inexpensive computer category will look in three years" He was saying that in 3years all the subcompact/inexpensive computers will look like tablets.
I hate fanbois too but what you're doing is just as "ridiculous".
There's just the slight difference that the iPhone caught the attention of the general public and caused a major shift in the mobile phone industry. Not an insignificant difference, in my opinion.
So no one will buy a netbook in 3 years?
Of course they will, but hopefully there will be a number of inexpensive tablet style devices to choose from too.
Apple fanbois are just ridiculous.
As are the anti-Apple ones.
For example:
- removing the arrow keys from the original Mac http://www.asktog.com/columns/082iPad&Mac.html
- removing the floppy drive from computers
- making the iMac not upgradable (this made so many people angry). Yet few care that most computers, laptops, bought today are not upgradable.
- non removable battery
- Expensive, no wifi (lame)
- less features than the competition
- no flash
- iOS instead of Mac OSX
But that graph? Seriously???
A bit of a Job's fan? ;)
1) Hindsight is always 20/20 right? People were predicting that the no keyboard thing was such a deal breaker than together with the no replaceable battery, it would make the iPhone a failure.
Obviously nobody here it's arguing that the iPhone is better because it doesn't have a keyboard: hey, if you could have your cake and eat it too, why not? But the point is that you need to make compromises, and by removing the keyboard Apple bet that the inconvenience was going to be more than made up by the advantages. Apparently they were right.
2) Yes, they were considered to be lacking though not as much as you think. In fact, many people complained about the iPhone because it couldn't do everything their smartphone could. Also knowing you have a problem, and knowing how to solve it are two hugely different things.
3) The point was about netbooks. Many people bought them as a secondary computer, to carry around, browse the web, etc. The iPad may or may not be a netbook replacement, but it is not being considered as a replacement for your main computer.
Apple had the balls to take a bet (as did Asus with the original netbook, imho) and won. Now suddenly it was obvious, not a big deal, etc.. etc...
1) The no keyboard thing was a deal breaker. But Apple did something no one had seen before. They introduced an exceptionally good onscreen keyboard. Miles ahead of the competition. They insight Apple had wasn't so much that we could just get rid of keyboards. It was that they could create a decent onscreen keyboard experience. To me, that is fundamentally different.
Replaceable battery? The only people who cared about that are pundits who have to nitpick about everything. How many people do you know that have a backup battery. I think I literally know nobody who does.
2) My point with #2 was that smartphones as devices were considered to be extremely flawed. Satisfaction with their smartphone was very low. This would make it easy for a better device to effectively change the whole landscape as no one really had a high satisfaction device.
3) OK, I probably just read netbook as laptop.
I do think you underestimate how big of a deal it is/was. Apple revolutionized the smartphone industry. My argument against the article is I think they did it via software, not by form factor.
Re: #1 personally I think the reason why Apple could make a good onscreen keyboard is because they tried, and tried hard. I don't think there was any secret sauce: it's kind of the only thing you can do if you decided to go full screen
As for replaceable batteries I am with you... though when you read these sites it seems like everybody does mind.
As for point #2 I think the point the author was making is along your same lines. Just that he feels netbooks have also got very poor satisfaction rates (and I actually think studies have shown that, unless you really know what you are getting or are a geek).
As for hardware vs. software, I agree the secret sauce of Apple is in the software, but they also have a solid hardware, and in the hardware they often need to take the tough choices that others don't dare take.
2) Actually, the pattern fits better if you compare smartphones before 2007 to tablets before the iPad. In both cases, the category contained shitty products that relatively few people used. In both cases, Apple got a bunch of different things right that made the entire category suddenly seem like it wasn't a bad idea anymore.
3) The comparison in TFA was to netbooks, not laptops. Netbooks were not fantastically widely used, and they did have problems.
Opera Mobile (not Mini) was technically more than decent before Safari, but browsing experience was poor on smaller screens and keypads.
I think the problem wasn't that manufacturers didn't take browsing seriously (Opera is keen to work closely with manufacturers), but that they didn't take touchscreens seriously.
http://www.mobilemag.com/wp-content/uploads/2009/05/image_56...
I am not saying that finger is better. But Apple believed it was better and worked with it. Personally I think it's an alternative. But why has everybody followed Apple like sheep? Can nobody else think with their own brain?
BTW, these aren't the first instances Apple changed the design norms for the mobile industry. Anyone remember what laptops looked like before the PowerBook 100? Moving the keyboard forward towards the screen to make room for the trackball provided the rest of the laptop manufacturers the template for laptops that continues to be used to this day.
We benefit because we have room to rest our wrists between typing spells.
Yeah, that sucks. I'm trashing my netbook right now!
But I don't.
Actually, I think Apple makes good devices, but I get a bit irritate when I open up a link expecting to read some insightful analisys of the smartphone industry growth of the last decade, and instead I get some kid yelling out how the iPhone/iPad 'kick-ass', or how it 'revolutionized' the nature of the human kind.
It didn't.
Apple makes very good devices based on market trends. that's it.
You can't call me a zealot for simply disagreeing with you.
But the whole point of digg/hackernews and similar systems is that the community decides. It's democracy. If you want personalised systems, I am sure there must be alternatives out there. But you can't (easily) have both. :)
Just as with the iPod and iPhone the story is just as much about what others were actively fighting against (mp3 support, freedom from carrier interference) as what Apple positively stands for. That doesn't take anything away from Apple becuase they bucked those trends, it just makes me sad that we had to wait for someone with their clout to enter the Market and shake things up. What about the many markets they don't bother with?
If history is any indication, we'll find that there will be different input systems for different purposes. There's no reason for extremisms in the tech world.
(personally I would love it if the iPad came with writing recognition and a stylus, even if the stylus was attached to the sleeve and not the iPad itself).
Make the monitor detachable while you're at it.