Crazyegg, Visual Website Optimizer, Clicky, and more discounted on AppSumo
appsumo.com
appsumo.com
SaaS has nearly 100% margins-- the only meaningful cost is people (sunk cost) and customer acquisition (hella crazy hard/expensive once you try to scale beyond WoM).
Being a company that participates in these deals gets you:
1) A bunch of (largely) non-paying users. Maybe you get a few grand in revenue. Meh. But some subset of those will get addicted and will be full price to renew.
2) A ton of links. Hellloooooo SEO.
3) A ton of new people talking about you. Hellooooo word of mouth.
Definitely a great option.
My only worry with flash sales, from the selling software perspective, is that I worry you're probably going to get a metric tonne of pathological tire kickers who take disproportionate support and fail to renew at the real price. If that didn't happen to you, I'm happy for you and everyone else.
My question: Is this really legit? It sounds too good to be true.
The Crazy Egg offer claims to be worth $228 for a year, which would make you think that you're getting the $19/month plan, but it's actually a plan that's 1000 visits per month and only tracks one page (<5% of the $19/month plan).
The Clicky offer claims to be valid for both new and free users, but there's not a way to upgrade a free account with a discount code, and the Clicky guys haven't yet responded to my email. (I'll update here when they do.)
Clicky Update: They had to manually perform the upgrade. All's good.
If you have any issues with Clicky please let me know.
"Custom Lifetime plan with 1000 visitors/month and 1 page tracking (per month)."
(Full disclosure, I'm a friend of Noah's.)
If it was some random groupon deal for a new restaurant in SF, thats a different story.
Would you protest the latter being on hacker news?