I thought about my last post more, and I can think of a few applications where it could give Intel some huge advantages.
Something that came to mind: We all agree that AV software eats CPU cycles. What's to say Intel can't just start putting custom hardware that is designed solely to offload signature checking onto a separate chip? With the increasing sizes of detection databases (anomalies, threats, etc), eventually it will get to a point where the typical CPU cannot feasibly cross-reference known threats AND perform proactive checking in a fast enough environment to make it useful.
Not to mention network detection via the same means. Pretty soon you will be seeing motherboards or at least CPUs that have other dedicated hardware to checking signature sets on an extremely fast basis versus having to try and mix other, non-security-related cycles with what I'll call "user" cycles.