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Except the way the movie/music folks look at it is probably the same way they look at VHS, DVD, Blu-ray and BR 4K and so forth or vinyl, 8-track, cassette, CD, etc... Apple, Amazon and Google are yet another "format" as it were. More platforms means more money for them.

It's not about the customer--none of them cares, except at that moment in time the customer forks over the cash for it.

You wouldn't transfer a car to Google Play, would you?

I'm not sure what that means. Every way that I can think of to compare movie ownership and car ownership suggests that I should be able to transfer a movie from one service to another.

http://knowyourmeme.com/memes/piracy-it-s-a-crime

Check out Movies Anywhere.

How do you transfer from movies anywhere to eg your itunes account?

Because otherwise they seem like just another walled garden.

Any (participating?) movie on any linked account is automatically added to all linked account libraries (as I remember it).

You can connect your Movies Anywhere account to Vudu, Amazon, Google, and/or iTunes. Then your library shows up on those services.

Wow, I stand corrected, that actually seems pretty useful!