This is an externalization of the service we use at Google internally called Vizier[1], first discussed publicly in June[2].
The idea is that instead of having to build a model yourself, we can use ML (yes, it uses ML to provide ML) to autotune your model and solve your business problem. Basically, instead of having to deal with all the steps in opening an editor, choosing a algo, tweaking, debugging, etc etc, just provide your structured or unstructured data and we'll help you answer your question (which is what customers actually care about).
[1] https://research.google.com/pubs/pub46180.html [2] https://www.youtube.com/watch?v=Z2YL4XJKVpQ