The market is huge at this point. Like NASDAQ is like 7T IIRC. Crypto is today ~550B. It was like ~750B not too long ago.
Note how there's no glue joining the idea of the company and crypto. It could go down but it could also go really up even higher.
It's funny how the one thing that North Korea agrees with the West on is how dope Bitcoin is. Like in some sense NK, is very vested in this going well.
And re: zero. No, it will never be a literal zero. No buying or purchasing happens when things are priced at zero.
EDIT: HN seems to be really anti-crypto. I setup a slack channel right now, if anyone is interested in having a discussion about crypto beyond "what if it goes to zero".