But now we are at peak AI hype cycle. No wonder it's gone downhill. I'm sure the AI does better on whatever metrics they tell it to maximize. But AIs game the hell out of metrics. And we are still nowhere near human level intelligence. It doesn't understand your query or the content of the websites. All it has to go by is simple keyword matching and meta indicators like the size of the website.
So now basically all searches return the same handful of large websites. When was the last time you got a search that went to some niche forum? Or some small little homemade website by someone passionate about that specific subject? No, it's always a wikipedia link, followed by a bunch of contentless news articles. And there's never any point of going past page 1, because every other page is like that too.
And now the web has become this: https://www.ncta.com/sites/default/files/platform-images/wp-...