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So you don't like aggressive upselling but don't mind passive upselling so much?

The problem here is that it is difficult to know if the user sees value in the product that they are upselling, might as well don't upsell or leave a small information at the checkout about related products.

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Sure. Passive up-selling is fine. I hate aggressive up-selling.

You have a very good point. I don't think there will be an easy way to figure out how much value each user will see in a product. Maybe try to up-sell through a mailing list? People interested in new offers could sign up.

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