I remember 20 years ago learning that styrofoam is one of the most recyclable materials (very little energy to recycle, can be recycled many times), and the waxed paper we make paper cups out of is one of the least. Yet the world switched to paper cups because styrofoam caused unsightly litter.
I remember 10 years ago having a friend tell me about a conversation he overheard between two co-workers. The upshot was that a woman was criticizing a man for driving a gas guzzling pickup truck. As the argument progressed it turned out that his 2 mile commute to his apartment in his pickup truck used much less gas than her 15 mile commute to her colonial in an efficient car. And she was so fixed in her view of the world that she couldn't accept that her desire to have a large house was less environmentally friendly than his desire to have a vehicle that he could use to carry a dead deer.
I can't count how many times I've heard environmentally active people talk about how the forests are the lungs of the world. Yet they are wrong. True, cutting down forests inevitably releases a lot of carbon. But mature forests are at equilibrium. They both absorb and release large amounts of carbon with little net effect. (This is especially true of jungles, slightly less true of deciduous forests whose leaves tend to become part of the soil.) The real "lungs of the world" that act as a carbon sink are the algae in the ocean.
I could multiply examples, but the trend is clear. When I hear someone start a lecture on what is good for the environment I first try to verify how much that person knows. Most of the time I'm able to ignore that person in good conscience.