Titles are misleading, bottom line, algotrade companies are doing such calculations with Intel (or AMD), aren't they?
I think the point is they've re-invigorated Analog computer tech, which is enormously useful for lots of AI-style calculations, like pattern-matching, fuzzy-logic, etc.
Software emulations of these alg's are traditionally far to slow to use real-time, so a hardware implementation could make this possible.