I mean, they had the same choice--not to work on fucking up the IP. And they have the potential to create suffering and annoyance to hundreds of thousands of people, instead of just a few people receiving grumpiness on the net.

This is a dynamic that has always existed in art and performance.

And for what it's worth, I don't think the option is "be nice" or "hurl abuse"...there is a distribution of behaviors and I'm suggesting that the more negative ones have their own reasons.