How difficult is it to get a deal with Orbitz or ITS for access to this data? Do you need a bizdev guy to talk them out of a six figure annual commitment?
I've got a very different travel idea, and would love to be able to try it out, and send everyone to Orbitz to book it if they end up finding what they want on my site.
But without the data it is very hard to experiment in making a better travel site.