Do you? Does anyone?

We sit on high and talk about the kids and perceptions of cool. But the elephant in the room is never discussing what people are actually doing with the app.

And to me, that is where the divide comes in. There is the Snapchat that is presented, the stories tab, and Snapcode links in Pepsi commercials. Then there is the Snapchat that is, how people are actually using it out in the wild.