I like mixed use development, but I can't imagine a place much less appealing than Santana Row. Except maybe Valley Fair.
Sure, it's a Safeway, Five Guys, etc. across the street and there's little you would want to walk to or explore in the area but it's a start.
do you really want to live in a mall?
outside of santana row is winchester blvd and steven's creek blvd...aka nothing