> Any insight from HN insiders on how seriously companies big and small are taking this?

We stopped selling online training in the EU because of it: https://www.brentozar.com/archive/2017/12/gdpr-stopped-selli...

I actually love the idea behind GDPR, but as a small company, the cost of compliance (and heaven forbid, responding to an EU inquiry) is just too high relative to the low amount of revenue we get from EU citizens.

I'm looking forward to revisiting that in 2019 as WordPress, WooCommerce, Gravity Forms, etc make it easier to be compliant, but right now there's just no way.