I understand this and I've noticed trends with the news sites going back to a subscription based model due to adblockers. The drawbacks to any model that is premium is that a large part of the audience is cut off from the content. For the publisher it is ok because that audience is non-monetizing but those readers are essentially cut off from information because they might not be able to afford it. That is similar to the Web 1.0 days when a large part of the world was using shady sites as most US based sites where hidden behind a paywall.

Adblockers and ads actually are a vicious cycle. Adblockers block ads which then requires more ads to be shown to the people without adblockers in order to recoup revenue which forces those people to install more adblockers.

We are already seeing attempts (from shady sites) to mine cryptocurrency in the background. While this might work on desktop, it is killer for the phones and not very usable.

My best bet is for the Web to find their own model of micropayments with freemium content similar to how mobile games are doing it.