So yea, quite a bit slower, at least on my old hardware.
I still go with VP9, though. I don't buy that many movies, and leaving it running in the background doesn't seem to make a big impact on gaming.
I see the same jump from C4 to C5 Amazon machines. I'd love to chat about encoding with you at some point.
That difference from C4 to C5 makes more sense given that they each have the same number of cores available and it was a smaller generational gap.
Send me an email sometime if you'd like - nathan@[my username].com
Kicking it up a notch or two could undoubtedly boost the performance a bit, and a manual overclock should go even further. (My chip is stable at 4.7Ghz, but it consumes way too much power to leave it there all the time - the computer idles at ~70 watts on "Energy Saver" mode!)
http://www.streamingmedia.com/Articles/Editorial/Featured-Ar...
"We will be satisfied with 20% efficiency improvement over HEVC when measured across a diverse set of content and would consider a 3-5x increase in computational complexity reasonable."
So if there wasn't at least a timeline for 4k+ RT on iPhone or Android devices I can't see how HEVC wouldn't stick around for a very long time. That a live stream has already been demonstrated should mean that this has been considered and they do care though, and thus won't be a problem. Ideally of course at least the high end of current generation devices would be capable of AV1 recording through software updates, which would enable moving on much more rapidly from HEVC. For that at least though I think it'd be an acceptable tradeoff to have those become legacy if that's what it takes to get us into a patent-unencumbered future afterwards. A pity software patents couldn't have just been eliminated entirely but I guess that remains politically infeasible for now.
For ongoing operation of the platform, at scale, you might argue that it's an ongoing CPU cost as more and more videos are added constantly, but the bandwidth to distribute those videos goes up at an equal rate on average.
I don't know any actual numbers, but it seems very plausible to me that a vast increase in CPU cost for a minor decrease of bandwidth cost could still be a welcome trade-off.
If you're making an argument that availability of CPU power at that scale is a concern, it seems like YouTube has the option of Google's cloud services as an excellent candidate for massive, interruptible compute power.
And from a blunt business perspective: Higher quality videos = more watch time = platform dominance = more ads viewed.
I don't think that this would be true, though. Recall the 80-20 rule. They have to encode (CPU) a lot of videos, which will get very few views (bandwidth).
It’s actually the same 80-20 rule. Eighty percent of the costs come fro serving twenty percent of their videos:)
https://bitmovin.com/bitmovin-supports-av1-encoding-vod-live...
They also have an AV1 demo page which works with Firefox Nightly: