Bootstrapping a Start-Up in Silicon Valley
boss.blogs.nytimes.com
boss.blogs.nytimes.com
Is this such a bad thing? Is it not generally better to have your managers come up through the ranks and create the corporate culture from the inside rather than bring in outsiders to impose one?
However, one advantage she had over most people was she had already been a CEO of a VC backed company and learned a lot from that. I'm pretty sure what she learned in that experience proved invaluable in her second company.
"Q. What do your V.C.-funded friends think of what you’re doing?
Ms. Charnock: They alternate between envy, awe, disbelief, and thinking that I am totally crazy."
How did she find / convince 13 people willing to work off of sweat equity?
compelling vision / compelling problem
prior shared success with her on other projects
many were probably part time
strong people skills