Kodak announces ICO, stock jumps 44%

You're taking a concept from the world of finance that's highly regulated, and applying it to a field that's a complete wild West. To execute a proper short one needs:

* to borrow shares from a counter-party that has them, as verified by their broker

* to agree on collateral that your brokerage has verified and ensured is not pledged for anything else, agree on the interest rate you'll be paying to borrow those shares, agree on collateral to support those interest payments for the duration of the short

* a regulated exchange that frowns upon self-trading and wash trading

* an exchange with decent enough activity that a few whales don't control the entire supply/demand, moving the needle into whatever direction they feel like

All of those activities are more or less automated in the world of NYSE/Nasdaq, but what's a good broker and exchange that support all of this with the tokens?

That's what I'll be doing, anyway. But the more likely scenario is that the market wakes up and asks, "what the hell did we just do?", a bunch of sell orders stack up before the open, and it just opens down and stays there. So the good time to short might have been today, but great googly moogly that would an awfully risky trade. Something something irrational markets and solvency.

I don't know if you were trying to point out some assumed hypocrisy or not, but the summary is that at least one person on HN is looking at the possibility of shorting Kodak.