So are you saying -- all else equal -- that if your webpage can respond just as quickly as an AMP one, that your search rank won't be docked?
E.g., your site is just as performant as AMP, but you're not using AMP.
E.g., your site is just as performant as AMP, but you're not using AMP.
I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.
> I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.
I don't get why anybody says this. Of course they are in control. Nobody can force them to do it differently (maybe the government but whatever).
Most people aren't saying that Google has no right to do what they're doing. People are saying that Google _should_ be doing it differently.
Of course they can legally do it, and we're not judges debating that.
There's a difference between what they are allowed to do legally, and what they can do that keep me coming back as a user. This is legal, but it makes me use DuckDuckGo instead.
This new open standard they are pushing will eliminate the need to even have an amp cache for a site to consume amp, win win.