Orwell is wrong, because most of public relations (and propaganda more generally) is printing what someone else does not want printed, too.
Orwell did state a similar notion, "If liberty means anything at all, it means the right to tell people what they do not want to hear", in the preface to Animal Farm.
You know exactly what Orwell means.
EDIT: On starting to read the article, I quite like the slogan "comforting the afflicted, afflicting the comfortable" that they mention.