I'm fine with advertising; I see it every day on TV, in magazines, as I walk down the street.
What the ad networks want, though, is pervasive, persistent, personally identifiable cross-domain tracking across the entire WWW. Obnoxious and unskippable autoplaying videos. Obnoxious, garish popups. 1/5 of the on screen real estate to be advertising often only loosely related to the content, more often than not totally disinteresting to the reader, and potentially serving up malware via their active content.
No. Apple is doing the right thing, and the networks brought it on themselves. I have ZERO sympathy, and anyone who relies on their parasitic behaviour to exist doesn't really offer any value worth paying for anyway. I bet content becomes meaningful enough to be worth paying for, as the rest will die.