But then why haven't "Spotify for Journalism" projects ever worked? How does a business go from $2 per paper to 0.2c per article? Why are so many artists so unhappy with their meagre Spotify royalties? I think this falls under my "proven to scale" condition.

[In reply to the below - as we have reached the thread limit: there will _always_ be free competition. The problem is: without advertising, the only players left will be those with deep pockets, and deep interests to protect - the state, churches, oligarchs and political groups]