Ah, the 'better business model' argument! A curious specimen, men often speak its name, but rarely agree how it looks or its habitat. Is it a donation model? Wait, no, that doesn't work. A paywall? Ah, but you want content for free. Philanthropist support? Oh, you don't like the conflict of interest. Micropayments? I suppose you have some cunning way of mitigating the transaction costs, without computationally expensive solutions like bitcoin.
Here's my proposition: post a model that is known to work, known to scale, for general purpose content, and you will have a startup on your hands. Otherwise - I ask you to withdraw your comment.