I believe if you're a serious miner, then you're just as interested in building the most energy efficient system possible [1], that way you will receive the greatest return on your investments. Just like FB, Amazon, Google etc. I would also say the majority of miners buy their own servers, so I don't get your point on that front.
> You must run your systems flat out, all the time, no breaks. Apart from more efficient mining hardware, there's no way to optimize how it mines, it's 100% utilization all the time.
Do you have the same problem with other projects such as SETI@Home and Folding@Home? How about serious gamers or people who watch a really big screen TV all night while on their phone hardly watching it?
I also think that you're making assumptions about these large tech companies by thinking they really do care about energy efficiency as an absolute top priority. While I'm sure it's a consideration, it doesn't mean it always gets the front seat. Remember these companies had time to make this a focus just like new coins are making energy efficiency a priority [2].
Crypto currencies are a new technology and need time to evolve,they will become more efficient in the near future.
[1] http://www.ibtimes.co.uk/geothermal-gold-why-bitcoin-mines-a...
[2] https://www.prnewswire.com/news-releases/bitcoin-alternative...