Even Snapchat and Instagram Stories let me watch it up to 24 hours after you publish it.
I fail to see how creating a new constraint that violates the default state of the Internet makes sense long-term.
Would love to hear the counter argument. Just musing... Perhaps at some point they will run them in different time zones? That's still not fixing the asynchronous benefit of the Internet.
To add -- DVRs proved that time-delay is an advantage, and this startup is undoing that. I'm just so curious how that gets massive scale. I've yet to see live video get real, meaningful traction and I largely believe it's because people don't want to always tune in at the same time when the alternative is far superior.
Another example -- lotto tickets. They have a live drawing, but you can buy tickets for up to a week in advance (or whatever duration).