I have two old cellphones mounted on the wall in my house that show time, weather, control the thermostat, etc. Most of the display is static. After a couple of years the burn-in is dramatic. I was surprised as I thought only phosphors burned.
I don't notice it most of the time, but it really stands out on anything full screen. I think I would be rather annoyed if a three-year-old laptop did this.
What can be done, apparently (as my friend found out searching the internet), if you've got root, is to install a kernel driver to set the PWM duty cycle to 100% and instead use the old per-pixel dimming approach. I haven't bothered (not using my phones enough) but something potentially worthwhile to do if you use your device for a lot of (book) reading.