You could lean on the relevancy strategies built in to ES, but in my experience you're better off understanding what relevancy means for your dataset and implementing a strategy yourself. Your millage may vary though, I'd never advocate reimplenting something that's already provided by your chosen tool.
The options and tools for configuring and tweaking relevancy between ES and PostgreSQL's FTS are surprisingly similar for many application use cases. If you're interested you can check out Postgres' search rank and query weighting configurations.