One can loosely think of an appreciating cryptocurrency as a short-term loan. You're out cash up front. Later, and only later, you get it back plus a little more.
The infrastructure company in your example is thus, by turning cryptocurrency's promise of cash tomorrow into cash today, providing maturity transformation [1]. This is one of the core services of a bank. It is also an inherently risky business on account of the asset-liability mismatch.