If eating too much sugar is bad for you and has negative consequences and you choose to cut back, you have significant gains in living a healthy lifestyle.
If sugar is not bad for you and you cut back, you've given up on a few pleasures, but in the grand scheme of things, you've lost nothing.
So, why not cut back and eat as if sugar is bad for you? I think there is enough credible evidence to take a chance and cut back.
No, I don't feel the same way about non-gmo, organic, grass fed, gluten free food, grown and cultivated by virgin nuns. I think the "natural food" cruft is just a bunch of marketing.