It might be worth your team's while addressing these perceptions in some way. I don't know what to suggest (your job not mine!) other than chiming in now and then in places like HN, but it might merit some thought on your part.
One thing that reduces consumer risk when buying Apple is their genuinely frictionless returns policy. It really is feasible to buy if you're unsure & just return within a couple of weeks, no questions asked. I haven't looked, but imagine Dell's terms are similar. If so, this might be worth highlighting.