It feels like horizontal integration; similar to what Elon Musk does with SpaceX by integrating the pipeline and producing everything internally to save costs.
The article doesn't sound very revolutionary. They're saving money, maybe a little space, by producing all those subsystems themselves. So long as they don't lock down the hardware so you can run Linux or other operating systems on it, I guess that's okay.
Still, it sounds very non-upgradable. The article mentions the memory comes in two banks. Is it replaceable, or is it soldered to the board? nvme ssd cards are super tiny, super fast and super standardized. I can upgrade the ones in most laptops. I can replace a dying battery. Apple seems more geared to people who don't like to fix things or work on their own machines.