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I'd rather just be rid of them altogether. No compromise.

Why would you need a Turing-complete language to describe advertisements? Why can't they be static images? Or static HTMLs?

From the advertiser's perspective, it wouldn't be a Turing-complete language, since they would only have access to standardized templates. Such a system would probably have to be implemented in Javascript at the browser level though, unless you could do it all with CSS animations.

Do they really need 100 formats?

1. Video ad that autoplays.

2. Punch the monkey.

3. ???