>Obviously Steve had already exploited and cheated Woz on a number of occasions before the formative Mac 1984 Ads (which made a deep impression on me at the time.) So it's not that much of a reach to say they are somewhat cynical.

Sure, but do you know how many bona fide members of the counterculture themselves exploited and back-stabbed others, especially for petty power politics and fame/recognition? It's not like the counterculture didn't have a fair share of BS itself, or cynical people (Leary comes to mind, or take Jerry Rubin).

A large for-profit non-private company (as opposed to some small co-op or something) with revolutionary/hippie/counter-culture mottos that otherwise operates fine within capitalism was always gonna be BS in that aspect.

>Millions who believe he was an agent of change and a tech god. While many many, who look deeper at the man think he's quite the piece of (edit for politeness) work.

Those two things are not necessarily at odds. It's some particular Americanism (or protestantism relic?) to believe agents of change, national heroes, great historic figures etc, must also be good, altruistic and warm people.