To reinforce the point made by 'katrielalex - we drink purified water not because it's a fad, but because we know - and this is where medicine is not wrong - that things in dirty water cause illness and death. To outweigh that, our medicine would have to miss some
serious health risks of filtered water - big enough that we would surely notice them by now.
In general, I feel that a lot of sympathy for those "natural" things stem from not bothering to put a numeric value on actual risks and benefits involved. Getting a 0.01% risk of cancer from an "unnatural" habit beats the hell out of getting 10% risk of death from a disease that this habit prevents.
Another point is that these days, we pollute the environment much more than in the past; "raw water" of today is often full of industrial waste products, so in a way our own civilization forces us to filter it.