Maybe why its a favorite of /r/wallstreetbets
Research suggests otherwise:
https://personal.vanguard.com/pdf/ISGDCA.pdf
Diversification is a more effective strategy for dealing with volatility.
Sometimes it's wiser to take into account human psychology, even if academics are out there with data to convince us otherwise.
I'm personally with the CEO of Vanguard on this one. A short entrance into the market, especially in today's situation is probably the way to go. People can do whatever they want, and if they put their money where their mouth is and go in with a lump sum, then I'll respect it.
Otherwise, as someone who is bringing a lot of money myself onto the market now, I'm DCAing.
Guilty as charged.
>I'd be panic buying / selling every day to adjust which seems stressful...
Just treat it as numbers on a screen rather than money. Keeps the emotions at bay.
If you can train yourself to do the opposite you could make a lot off this stock. Buy fear, sell greed. Never panic.
Losses are never realized if you don't sell, and just wait it out until it is back near 15 again.
Wrong way to invest. Don't buy an individual company's stock unless you are ready to (1) hold for the long-term and (2) ignore (short-term) unrealized losses. Especially in the first year after investing in an individual stock it is typical to see an unrealized loss, because gains require time to accumulate.
The stock market is not a slot machine. Investing requires patience and discipline.
Also, historically the stock market as a whole has outpaced inflation, so even just investing in randomly chosen companies should have gains over time (there is even evidence that a portfolio of randomly chosen companies performs about the same as a portfolio of companies chosen by analysts and advisers).