> "Citi analysts see 40% chance Apple will buy Netflix"
Yeah, right. It's baseless cable news headline-bait garbage.
> "Citi analysts see 40% chance Apple will buy Netflix"
Yeah, right. It's baseless cable news headline-bait garbage.
We’re heading into a historic cycle of mergers.
2. Announce rumours of merger/acquisition.
3. Stock price rises, sell stock/derivatives at a profit.
Ex: rumor is Amazon will buy Target. Buy securities on a basket of retail, ex-Target, with similarities to Target.
Apple sucks at online services
That's exactly why this doesn't make sense for Netflix. They'd be much better off without Apple.a) deep hardware integration b) deep platform integration (so much, that it feels like effort is required to not use the services).
I guess it depends on what your bar is for “better than terrible”, but when I look at the richest company in tech that also happens to own the entire stack in play, then “better than terrible” is not remotely good enough.
iCloud seems to be on par or better than one drive. I'm not sure who else is it's competitor. Dropbox has better syncing with multiple users and g-suite has better online editing and sharing tools. Their core stories is different than iCloud's, which is a online backup of personal documents. Maybe Google Drive has good desktop apps and works for Android users.
I suppose making Netflix's existing original content Apple-exclusive would have some value to Apple, but not enough to justify purchasing Netflix.
I am not purporting to have any knowledge that was just always my assumption.
Apple buying Netflix makes slightly more sense given that their own streaming video offerings are not exactly taking the world by storm. I have no idea what they would do with Netflix after they bought them though. Apple's STB offerings already have a Netflix app I'm sure.
I'm also not sold on "We bought you out, now keep doing what you were doing before." What's the point of spending all of that money if you're not going to meddle? Netflix's paltry profits can't be all that enticing to Apple.
In season 4 of Black Mirror, every branded piece of tech was Apple. That's just an example. There was an instance where the Apple logo was featured fully on the screen for a fraction of a second. An entire episode leveraged the creepy factor of Boston Dynamics. This obviously an extreme example but imagine every Netflix show is wall to wall Apple products. In the age of chord cutters this becomes a rather powerful tool to have.