"The customer didn't really want to use a unique identifier though, because though it was anonymous, the customer wanted to count computers, but unique identifiers are for tracking (following a user over time)."
If you propose that they generate a new UUID on every ping the OS makes, then you'd be able to tell how many unique installations are active on any given day, but you wouldn't know how long they had been active, nor would you know what model of computer they were, nor would you be able to know how many were active for a longer time range such as a week or a month.
http://en.wikipedia.org/wiki/Smolt_(Linux)
The data is aggregated for reporting: