Can someone fix the title? it's click bait. There's no way to tell what the article is about without clicking on it. At least mention the company. (Good article though.)
It took me a couple of minutes to figure out that this was a story of a promising hardware startup that ran out of operating cash during acquisition negotiations.
When authors or site editors choose titles for their presumed audience, they aren't necessarily considering clarity for deep-linking external sites like HN.
Just imagine every submitted article had a title like this: the HN frontpage would be full of links like "so close", "a look back", "introducing our most important features yet", "a statement regarding the events last weeks"...
HN would completely unusable like this because you would have to click on every single link to figure out what it is about.