Almost everyone I know hates these kinds of ads and the way social media uses our information, but all they do to combat it is write blog posts and comments about how they wish it were different.
I think its pretty clear at this point that nothing is going to change if all we do is talk. Facebook knows that a bunch of blog posts are really no threat to its bottom line. So I think its not unreasonable to ask why people are unwilling to boycott services that they criticize so harshly.
Maybe the parts of the system (perhaps even the entire system) are so broken, yet also strangely voluntary (in particular ways... shadow profile aside) that we might owe it to ourselves to extract ourselves from it as best as can?
Or maybe it's just being lazy. Or both.
Feedbacks important whether it's code or just experience.